Full-Stack Marketers

Full-Stack Marketers

Your weekly go-to for mastering every facet of marketing. Want to become a Full-Stack Marketer or are you looking to improve your skills? This is the newsletter for you.

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Latest Posts

Marketing TheoryMarketing Theory
How to Create Advertising That Sells

How to Create Advertising That Sells

Inspired by the timeless insights of David Ogilvy.

Eugenia Gallo
Eugenia Gallo
The "One-Person Marketing Team" Playbook

The "One-Person Marketing Team" Playbook

How to win when it’s just you.

Eugenia Gallo
Eugenia Gallo
Content MarketingContent Marketing
A hidden gem: Employee Generated Content

A hidden gem: Employee Generated Content

How turning employees into brand storytellers drives trust, engagement, and growth.

Eugenia Gallo
Eugenia Gallo

Archive

Marketing TheoryMarketing Theory
How to Create Advertising That Sells

How to Create Advertising That Sells

Inspired by the timeless insights of David Ogilvy.

Eugenia Gallo
Eugenia Gallo
The "One-Person Marketing Team" Playbook

The "One-Person Marketing Team" Playbook

How to win when it’s just you.

Eugenia Gallo
Eugenia Gallo
Content MarketingContent Marketing
A hidden gem: Employee Generated Content

A hidden gem: Employee Generated Content

How turning employees into brand storytellers drives trust, engagement, and growth.

Eugenia Gallo
Eugenia Gallo
PersonalPersonal
Your Job Title is NOT Your Identity

Your Job Title is NOT Your Identity

Here’s why personal branding matters.

Eugenia Gallo
Eugenia Gallo
Content MarketingContent Marketing
Why Your Newsletter is Your Business Superpower

Why Your Newsletter is Your Business Superpower

How to own your audience in a world of fleeting algorithms and social media chaos

Eugenia Gallo
Eugenia Gallo
Marketing TheoryMarketing Theory
Pricing Strategies: How to Incorporate Theory into Everyday Practice

Pricing Strategies: How to Incorporate Theory into Everyday Practice

This edition of the Full-Stack Marketers Newsletter dives into anchoring, bundling, dynamic pricing, and more.

Eugenia Gallo
Eugenia Gallo
Marketing TheoryMarketing Theory
From Funnels to Feelings: How to Humanize Your Marketing

From Funnels to Feelings: How to Humanize Your Marketing

The future of marketing is human—and here’s how to get there.

Eugenia Gallo
Eugenia Gallo
Marketing TheoryMarketing Theory
Why Selling Sunsets Isn’t Just for Luxury Hotels

Why Selling Sunsets Isn’t Just for Luxury Hotels

From tech tools to tactile experiences: redefining marketing in a world craving connection.

Eugenia Gallo
Eugenia Gallo
Project ManagementProject Management
Project Management: How to Actually Get Stuff Done (Without Losing Your Mind)

Project Management: How to Actually Get Stuff Done (Without Losing Your Mind)

Overwhelmed by projects? This Full-Stack Marketer edition reveals the secrets to actually getting stuff done—without the chaos!

Eugenia Gallo
Eugenia Gallo
DesignDesign
Master Graphic Design without the Degree

Master Graphic Design without the Degree

The human brain processes visuals 60,000 times faster than text. That means your audience has already formed an opinion about your brand before reading a single word. No pressure, right? Don't worry – we've got you covered.

Eugenia Gallo
Eugenia Gallo
Content MarketingContent Marketing
Content Marketing Mastery - Create, Optimize, Distribute, Dominate

Content Marketing Mastery - Create, Optimize, Distribute, Dominate

With 60% of consumers making purchases after reading a blog, content marketing has become an essential part of every Marketing department out there. Learn how to master content creation, optimization, and distribution.

Eugenia Gallo
Eugenia Gallo
Full-Stack Marketing FundamentalsFull-Stack Marketing Fundamentals
The Foundation of Full-Stack Marketing

The Foundation of Full-Stack Marketing

What is a Full-Stack Marketer? What is the T-Shaped Framework? What are the next steps to becoming a Full-Stack Marketer? This and more on our first edition of Full-Stack Marketers.

Eugenia Gallo
Eugenia Gallo