Why Websites Matter More Than Ever in 2025

Dear Full-Stack Marketer,

I’ve been away from your inbox for a while. Over the past months, I had to take a step back to focus on health issues. It wasn’t easy, but it gave me space to reflect, recharge, and rethink the direction I want to take with Full-Stack Marketers.

The good news: I’m back, feeling better, and more excited than ever to bring you fresh insights. And today’s topic couldn’t be more fitting for a comeback:

🧠 Imagine this…

You’re on the marketing team at a SaaS startup.
Your product is ready, your ad campaigns are designed, and your copy is polished.

But then comes the bottleneck:
The website.

You need a new landing page to launch the campaign, but the dev team is buried in product sprints.
Your request gets thrown into the backlog.
Weeks pass. Competitors move faster. The campaign loses momentum before it even sees the light of day.

Frustrating, right?

Now picture a different version of this story.

Instead of waiting, you open Webflow. Within two hours, you’ve built a polished, responsive landing page. It’s live before the end of the day. Ads start running tomorrow.

That’s when it clicks:
In 2025, websites are no longer developer-owned. They’re marketing-owned.

Not too long ago, websites were “set it and forget it.” A digital brochure. An online business card.

Updates meant long email chains with developers, costly agencies, and endless delays.

Here’s where it gets exciting.

Traditionally, websites were developer territory. Marketers had ideas, but execution was bottlenecked by sprints, tickets, and dev priorities. The result? Campaign delays, outdated messaging, missed opportunities.

Then came the rise of Webflow, Framer, and the low-code/no-code movement.

• Webflow crossed 5M users in 2024 and is now considered the “Figma of the web.”

• Framer exploded as the go-to for startups, especially with AI-assisted page generation. In 2024, Framer reported 3x growth in active paying teams.

• According to Gartner, by 2026, 75% of new digital solutions will be built with low-code/no-code tools.

For marketing teams, this means freedom. You don’t need to wait for devs to push a landing page live. You can:

• Launch campaigns in hours, not weeks.

• A/B test pages without asking for engineering resources.

• Keep control of brand consistency while staying agile.

It’s a paradigm shift: websites have become growth levers.

Why this shift works

Loss Aversion
Marketers hate missed opportunities. Waiting weeks for devs to publish a landing page means losing leads, revenue, and attention. By putting control in marketers’ hands, tools like Webflow remove the risk of loss—and make speed the default.

Choice Paradox
Custom code often comes with infinite possibilities… but infinite complexity, too. No-code platforms reduce the overwhelm. Pre-built templates, drag-and-drop blocks, and integrations create just enough flexibility without paralyzing the process.

Trust Signals
A well-built site is still the #1 credibility check. According to Edelman (2024), websites are twice as trusted as social channels. And in B2B, 81% of buyers research online before talking to sales. In short: you can’t afford a bad website.

Let’s connect the dots. What does this shift mean in practice?

1. Speed = competitive edge
   In 2025, markets move fast. If you can’t pivot your messaging overnight, you fall behind. Low-code websites give marketing teams the ability to ship updates instantly.

2. Budget efficiency
   Instead of spending $50k+ annually on dev hours for “basic marketing pages,” teams are reallocating that budget into growth activities like SEO, ads, and content.

3. Experimentation culture
   With tools like Webflow and Framer, it’s easier than ever to run continuous experiments, something top growth teams swear by. A/B test 3 landing pages. See which converts. Scale the winner.

4. Integration-first ecosystems
   Modern website builders connect seamlessly with CRMs, analytics, and marketing automation.

Data snapshot: 2024 → 2025 shift

• 52% of B2B marketing teams say they manage their website without dedicated developers (Forrester 2024).

• 70% of startups launched their websites on no-code tools in 2024 (Product Hunt Trends Report).

• Websites built on Webflow load 2.5x faster on average than custom-coded marketing sites (Web Almanac 2024).

• Companies using no-code for marketing sites report 27% faster go-to-market (McKinsey Digital 2024).

The trend is undeniable: marketing teams are claiming ownership of the web.

Ask yourself…

• Q: Who really “owns” our website right now?
  If devs are gatekeepers, you’re losing time (and opportunities).

• Q: Are we treating our site as a brochure—or as a growth engine?
  A website isn’t static anymore. It should evolve weekly, sometimes daily.

• Q: Are we experimenting enough?
  With the right tools, you can test headlines, pricing, CTAs—all without engineering resources. If you aren’t, your competitors probably are.

This newsletter isn’t just about catching up. It’s also a hint at what’s coming.

Over the past few months, while healing and reflecting, I’ve been building something new, something designed to help marketers master this exact shift.

I can’t reveal everything yet, but here’s what I can say:

• It’s about giving marketers more clarity, control, and confidence in their craft.

• It will live at the intersection of branding, design, and modern web tools.

• And it’s coming very, very soon.

Thanks for sticking with me through the quiet months. If you’re reading this, know that I’m grateful, and that this is just the beginning of a bigger chapter for Full-Stack Marketers.

Here’s to a 2025 where marketers finally take full control of the web. 🥂

Talk soon,
Eugi